Original Score by Radium Audio

Radium works with AMV BBDO and Blackberry to create the score for the latest Blackberry Bold campaign. Given that the physical interaction with the comparatively spacious, responsive and easy to use tactile keypad of the Blackberry Bold gives such strong differentiation to other touchscreen phones on the market, it makes total sense that the music is crafted to reflect the keying action, as well as channelling the sophistication of the phone, as a fun, playful way to express the synergistic connection between the aspirational nature of the brand and the actual handset interface.

© 2017 Radium Audio Ltd.