Sound Design by Radium Audio

Radium is invited by Addiction to create sound for a series of Greenalls Gin sponsorship idents to air on ITV during “The Adventurer’s Guide to Great Britain”. Special request from client is that we imbue our work with a sense of being heard and experienced from inside the actual bottle. We are happy to oblige, imagining a music bed inspired by the visual verdant colour tones reflecting off the crystalline glass textures, crafting and layering the sound effects through a sonic lense of cool, clear refreshment on a lazy summer’s afternoon.