Original Score by Radium Audio
Radium is approached by our client Duke & Earl to create an original score for the latest Intel brand promos to be broadcast across BBC’s International Channels. Our task on this project is to sonically underpin that perception of effortlessly intelligent technology which simply just “works” and has made Intel one of the most successful manufacturers of data electronics over the last 40 years. The score must invite interest and enquiry, without distracting from the commentary, or overpowering the iconic Intel sonic ident. So, we set out to imagine and shape a score that simply works … without fuss or excessive fanfare … very much in line with Intel’s own brand values.