BP London Summer Games Installation
Radium is asked by respected experiential agency Jack Morton Worldwide to create the score and soundscape for the London 2012 Summer Games BP Experience at London’s Linbury Theatre in Covent Garden.
This is to be an invitation-only event turning the venue into a totally immersive world, for an hour long real world multimedia journey. Jack Morton are very clear that they want to completely redesign the B2B experience, elevating it to previously unseen levels of theatre, storytelling, technology, drama and adventure. The latest developments in projection mapping, CGI animation, perspective altering film techniques, directional lasers and motorized moving stage sets will be used to add enormous visual impact to what would otherwise be simply a very high quality documentary film. The sound must work with the visuals, to hold audience engagement in a story which will at times be highly complex and technical.
As a creative challenge it’s very exciting, given that we’ll essentially be scoring and sound designing a full length hour long experience which must play out in an environment encompassing a number of separate acoustic areas, a bespoke designed and kitted out multiple level surround sound speaker rig, working amidst a variety of moving sections and interchanging sets. The sound and music must be interwoven with the bespoke physicality of the environment right from the initial creative stages as well as in the final mix so that the audience can genuinely internalize the experience as they progress through it, rather than simply watching the show from a more detached perspective.
After launch, Exhibitor Magazine’s editor writes in “Exhibitor at the Olympics” :
“The sound, lighting and ambience of this experience – from start to finish – kept you immersed in this quiet, dramatic atmosphere. You completely forgot you were inside a building in London’s Covent Garden district. When I exited the theatre following my visit, I was shocked to see the midday sun and the bustle of weekday business. The experience’s ability to transport visitors to a different time and place was a pretty remarkable achievement.”