The clash of ideas is the sound of freedom.
19 June, 2010
We offer each of our clients this luxury craftsmanship because we passionately believe in thinking differently, and by doing so we feel that we create projects for our clients which capture the very heart & soul of their brand.
Where would we be without sound and music in adverts, films, tv, and games?
Would we have the same reaction if we couldn't hear a person’s tone of voice, a landing spacecraft, a ricochet sniper gunshot, a creature breathing in the dark, or the jostle and atmosphere of a middle eastern market place.
Sound allows us to have “audio” cues to work out where we are in location, people’s emotions behind their tone of voice and the size vs danger of the creature lurking in the dark.
Sound packs quite a informative punch, albeit less so than visuals do. However there is something quite unique in the poignancy with which sound conveys emotion that visuals alone cannot achieve... This is where sound can play such a crucial role in engaging with the consumer.
Have you ever tried to watch a horror film and turned down the volume? The movie,silenced,loses most of its sting, and much the emotion is removed.
It is this emotion that we capture and articulate within our work.We see it as vital that everything we do has the best possible chance of reaching right through the screen, tv, and monitor to impact the consumer in a way they find difficult to ignore.
So, why not use library sounds?
It’squite simple really.We passionately believe that each creative project we work on has its own unique character which can be definitively and memorably expressed through sound, whether global channel ident, product, or brand experience.
Our approach is that we are creating a unique experience for the consumer, and to achieve this each project requires a bespoke set of creative skills and thinking.Sometimes it can be quite difficult to get a sound from a product, or the subject matter is hard to work with.
Here are some examples of brand projects we have recorded and created unique sounds
Rolex - When we tried to record the sound of Rolex watches, they were too quiet ... so we researched and found a microphone designed in Japan to capture the heart beat of a snail.. we used this to capture the soul of Rolex.. and created 10 adverts using these sounds as part of each watch's story. Rolex International
Bentley Motors - Designing the interior of their cars to sound like an antique shop.. replacing the mechanical sounds with grandfather & granddaughter clock sounds, and more: Bentley Motors
Ferarri - Capturing the prototype Ferrari California, as we sped 210Mph round the test track. We wanted the Ferrari to roar for the launch & online experience: Ferrari California
Codemasters - we wanted to have authentic guns firing in the promo for E3 so we recorded real live guns and this allowed us to have a genuine sound of the guns in the promo and add impact to what the consumer experienced.
Each project is approached with the diligence of a scientific acoustician, however our underlying philosophy is all about capturing our subject matter in its true form because this is a vital element in successfully expressing the core emotion of the project.
Video
Recording for a Game Promo from Radium Audio Ltd on Vimeo.
Images
More about this project
Everything we do.. we believe in challenging the status quo .. we believe in thinking differently.. the way we challenge the status quo is by making our creative work beautifully designed, easy to understand, simple to engage with and user friendly... we create sound experiences.. would you like to talk with us?
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