Project: Toyota IQ MPU/Digital Advert
Developer: Toyota - GB PLC
Production Company: Glue London
Director: Glue London

Background: Toyota are launching their new car called "IQ", We were contracted by Glue London to design the sound of the online adverts.

How we did it: Our role was to create all the audio for the advert, which would play-out in stereo. The lasers were created using synths, with maxMSP processing on the high frequency sounds. The impacts are layered with sub-bass for a deeper more resonant feel. The overall feel of the advert is a modern, cutting edge sound design score that fits the aspirations of the IQ and its positioning.

Sounds we created include: Impacts, Lasers, Movement, Type, Static, Hum, Buzz, Musical textures, background ambiences, Toyota sign off end logo.

"glue worked with Radium on the Toyota iQ campaign across digital and cinema ad executions. Radium understood our brief and worked with our creative team to deliver sound that perfectly complemented our ads. They have a fascinating and highly practical process for understanding the requirements of sound design for a digital project - almost like an information architecture for sound - which ensures that every part of the brief is met. Andrew's passion and dedication to sound is unparalleled and refreshing."
Maria Stark, Head of Production, glue London