Project: Toyota IQ - Toyota IQ Conference Film
Agency: Glue London - United Kingdom
Production Company: Glue London - United Kingdom
Director: Glue London - United Kingdom

Background: We were commissioned by Glue London to sound design this film which showcases the launch advertising campaign for Toyota's new iQ car.

How we did it: We created the sound to demonstrate light and shade, subtlety, and impact upon the key movement points. With awareness that the information sections were designed to be read, we opted for a unobtrusive background which wouldn't interfere with the information to be absorbed.

There is a sense of physicality to the shape, size and movement within the film's sound. This style gives the impression of reality within a synthetic environment, and thus adds depth and presence representing a physical object - Toyota IQ Car. This is an edited version

"glue worked with Radium on the Toyota iQ campaign across digital and cinema ad executions. Radium understood our brief and worked with our creative team to deliver sound that perfectly complemented our ads. They have a fascinating and highly practical process for understanding the requirements of sound design for a digital project - almost like an information architecture for sound - which ensures that every part of the brief is met. Andrew's passion and dedication to sound is unparalleled and refreshing."
Maria Stark, Head of Production, glue London
Sounds we created include: Music textures, Impacts, Teletype, Swooshes, Screen Wipes & Dissolves, Motion Graphical Elements, Toyota Logo Ident.