Project: Nike Chase
Production Company: I Love Dust - London
Agency: I Love Dust - London
Director: Ingi Erlingsson

Background: Nike Chase is a animation by amazing London design house, Ilovedust.
We have fallen in love with their work and their eye for detail. The Nike Chase piece is a stunning animation which Radium gave the music & sound treatment. We poured ourselves into this piece and rightly so..

How we did it: Texture upon texture, layer upon layer everything was considered from the ground up.
The cityscape, the sirens, even the wind is recorded authentic cockney London wind.. even though its a futurism pastiche of ideas and the city is an unknown.. perhaps New York... which we would have recorded if needed. The sounds are non stock sounds, and we have moved now into a space of original sound for each and every piece... its worth it.. You see we wanted to sculpt the sound so that the cinematic qualities shone through, the heroine the antagonist, the struggle, the movements .. not to mention the music score bespoke for each twist and turn in the film.
Again .. if you are a regular reader of this micro-blogs per project we work on.. you will know that Radium is creating stuff from scratch. This piece is no different.. and we love it.. live and breathe it.. we love our patrons eye for visual detail and we wanted to treat the sound no different. Hope you like..

Sounds we created include: Music score, mechanical movements, cityscape, female hero, robot badboy, lasers, impacts, crash, boom, bang and lands, Nike special swoosh logo and everything in between you don't hear.. you can on the sfx only version available here.

music & sound: radium-audio.com