Project:Trident Burst


Client: Cadbury Europe

Agency: JWT

Director: Jon Yeo

Background: We were asked to score the music & sound design by Jon & JWT on the new Trident Burst advert.

We wanted to create a score which reflected the inspired pictures of the crystal comet impacting into the ground, representing the cool fresh bursts and the sense of wonderment of the crystals impacting.

How we did it: Our approach on this project was to capture a sense of magic for the music and the sound design to do this we scored using upright acoustic piano, and layered the sound design in with lots of recorded objects to create a tinkling “sound” this shimmering sound was created using bell trees and french wind chimes which gave us some great source material to start digitally shaping into a fuller score.

The sound design was managed separately at first and then we integrated this into the full score which gives us a sense of unison on the full score

Sounds we created include: Shimmer, Atmos, Wind textures, Comet crystalline textures, sparkle, twinkles and music score.