Radium Sound Design for Ferrari
06 June, 2008
Radium recently completed the audio for the new Ferrari California teaser website.
We were comissioned by London digital agency AKQA to travel to Marenello, Italy to spend time with the new Ferrari California car which is due to launch soon.
We set up our microphones and recorded both at the factory and also at a test track in the north of Italy, at 4am in the freezing cold.
We took the car through its rev ranges and then to the max which clocked up speeds over 200mph, with microphones attached all over the car it was a successful recording session.
Without going into too much detail about the car and its capabilities, We can say that traveling at 200mph+ in the middle of the night in a new concept car from Ferrari is quite an experience. If you want to experience the audio of the car - have a listen to the teaser site
http://www.ferraricalifornia.com
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