Radium in New Media Age March 2009

11 March, 2009

Creative Director Andrew Diey has written an article for publication New Media Age entitled: 'Digital agencies wake up to the power of sound in web advertising'.

The article covers sound within the emerging digital platform, and looks at how sound can be used within digital to help brands tell a story, express an emotion, and convey a narrative. It also looks at how Radium Audio creates soundmaps for implementing the sound into digital assets and then onto final execution.

New Media Age article

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