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Sonic Brand Experiences or What we have learned in our 3 year history


17 February, 2010

Sonic Brand Experiences or What we have learned in our 3 year history

Every brand tells a story. Capturing and articulating that story is our goal as a creative team.
From the tiniest pin drop to the biggest sound...the most moving piece of music...voiceover or sonic ident...each project is crafted with that story at its heart.

Music is emotion, and sound design is a narrative. The advertising experience is 50% visual and 50% sound. We go beyond this and believe that music and sound has the ability to reach people on a human level which is all about emotion.

Where would we be without sound? Would we still be able to feel emotive watching scenes in a film, laugh out loud, connect with the voiceover message, understand the subtext in what we are seeing and feel something in response?

Radium is a company with this ethos as its core. People dont just watch. They listen and watch.

With this in mind we work towards digging out the story, unearthing the authentic attitude and personality of a brand.

Each brand does have a soul, each brand does have something to say. To ignore sound for the brand, film, animation, logo or online presence, is like cutting the umbilical chord which will connect your story to the very core of the viewers soul.

People do like to connect and people do know what moves them. Where would the world be without the ability to connect to each other, to share our spirituality and common humanity?

So, in our 3 years as a creative company, what we have learned is this.

Brands, Pictures, digital, products and moving images can tell a story without sound. We all know a picture tells a thousand stories.. and if we were data processing machines that would be quite sufficient.

However when you consciously choose to let the authentic soul of the visual story be articulated in sound, you can indeed communicate with the viewer on an emotional level which visuals alone cannot achieve. ...

We are human and we want to be loved, just like everyone else.
So share your love, passion, spirit and soul of your brand and connect with people on a human level.

In short, do it with sound & music.

Check out our work for Ferrari, Universal, Rolex, Bentley, Mercedes, 24, LG to hear how sound does capture and articulate the soul of the brand.

Thank you.